Sunday, November 11, 2012. Online interactivity is a great plus to using the online market to make your brand grow. Consumers enjoy being able to access websites and share information with other people. Whether its commenting on a subject, sharing it on Facebook or tweeting about it. Online interactivity promotes a website and can be a marketers dream or nightmare. there are certain things that can cause interactivity to be a problem as noted on Mr. Interaction takes time and money.

Wednesday, November 7, 2012. Online is often less truthful but what communication medium can be guaranteed to be completely truthful? We cannot generalize and say that everything we find online is less truthful than information from other sources. People have the freedom to express themselves with barely any censorship online which gives us the freedom to put our own spin on information.

As technology develops rapidly and more services are offered online, privacy on the web is steadily diminishing. The NY Times stated a good point; you would never give a stranger on the street your email, social security or telephone number.

How much is it online? October 14, 2012. It talks about how if we constantly see great deals online, eventually we will make a purchase.

Where Is E-Marketing in the Buying Decision Process? October 15, 2012. Essentially, as e-marketing continues to gain importance in the buying process, companies must design their online portals to accommodate the consumer at each stage.